BIANCA CHERRY

Senior Graphic Designer

Hello! If you landed here to find innovative, creative, and high-quality work from a professional designer, you landed at the right place! I am an experienced graphic designer to present work that gains great results, reaches its target audience, and exceeds client expectations.

Born and raised in Newport News, VA, I share interests in horror films, cooking shows, and am a proud foodie! I grew up with a fascination with drawing, painting, and design. As I grow further in my career, I have gained a huge appreciation for challenges, learning, and growth within the industry. I find it crucial to make room for feedback and education in the design realm.

 

WORK

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Richmond Night Market

Graphic Design

Challenge: Contributed to the success of the Richmond Night Market as it pivoted from an in-person to an online market. I was heavily involved with design, creative strategic planning, project management, marketing, media production, online events and workshops, vendor relations and community outreach.

 

Role: Graphic Designer

 

Results: With incorporating consistent branding, eye-catching promotional products and social media, the Richmond Night Market achieved many successful streaming events and received phenomenal testimonials from attendees and vendors.

Practice Promotions

Physical Therapy Marketing & Design

Challenge: Designed and managed marketing and promotion material for print, web, and digital projects for over 80 physical therapy clinics across the US and Canada. Produced over 1,524 products, typically exceeding client deadlines. Supervised and managed 4 design interns/new hires and guided them on the journey to helping clients achieve success through active patient numbers and conversions. Created informative and aesthetic internal learning products for the company, including manuals, presentations and more. 

 

Role: Senior Graphic Designer

 

Results: Increased productivity by 20% over 4 years. Managed two initiatives in data driven digital design and email template design.

Hair N Motion

Editorial Design

Challenge: Designed and rebranded 5  high-quality, compelling editorial magazine issues for Hair N Motion to increase their clientele and drive a high number of sales.

 

Role: Graphic Designer

 

Results: Clients received quality products, branded and laid out specifically for his hair brand.

Art Therapy Senior Project

Art Direction, Print Production & Graphic Design

Challenge: Prepare for a Senior exhibition by solely contributing in art direction, data driven digital design, production, and creative strategy. Independently designed work, promoting a topic that showcased a year's worth of research. 

 

Role: Graphic Design Student

 

Results: Presented and curated a well-produced, informative exhibit promoting the encouragement of students aspiring to be art therapists, and to pursue their education within the field in the state of Virginia. 

Zeta Phi Beta Sorority, Incorporated

Local & State Graphic Design, Branding

Challenge: Contributed to the success of the non-profit organization at a local and state level. Solely and heavily involved in the design of digital and print products, based on strict branding and style guidelines. Created new identity marks, social media assets, and more.

 

Role: Graphic Designer

 

Results: Produced multiple high quality and effective designs within short deadlines.

Stardom App Logo

Logo Design, Branding

Challenge: Design and brand a client's horoscope app with a logo and branding style guide.

 

Role: Freelance Graphic Designer

 

Results: Produced multiple variations and sizes of high quality logos in necessary formats, digitally and for print. 

Incite Magazine

Graphic Design, Research & Illustration

Challenge: Design an infographic entry for the Incite Magazine. Illustrate a case study completed to express how caffeine is most consumed when college students are most tired.

 

Role: Graphic Design Student

 

Results: Won second place in illustration category.

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