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Zeta Phi Beta Sorority, Incorporated

Local & State Branding, Visual Design

Challenge: Contributed to the success of the non-profit organization at a local and state level. Solely and heavily involved in the design of digital and print products, based on strict branding and style guidelines. Created new identity marks, social media assets, and more.

 

Role: Visual Designer

 

Results: Produced multiple high quality and effective designs within short deadlines. Increased social following of local graduate chapter accounts by 60%.

Background: Zeta Phi Beta Sorority, Incorporated is a non-profit organization that leads women of all backgrounds towards scholarship, service, sisterhood, and finer womanhood.

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Commonwealth of Virginia Logo Case Study

THE PROBLEM

State Director of Zeta Phi Beta's Commonwealth of Virginia, needs a creative and productive designs, to brand her leadership and term as well as to be used as a stamp for official documents.

Client: Madame State Director of the Commonwealth of Virginia

Role: Design two high quality and functioning logos for the sorority's State Director, utilizing Zeta Phi Beta's branding and style guidelines.

RESEARCH

Received the sorority's official visual style guidelines to ensure the designs were clear, consistent, and cohesive with Zeta Phi Beta Sorority's brand.

CONCEPTS

Designed and sketched numerous concepts, exploring ways I can incorporate personalization and remain within the guidelines of the sorority's branding, while allowing the design to successfully function as a stamp.

FINAL DELIVERABLES

I was able to successfully design two high quality logos representing the State Director of the Commonwealth of Virginia. These logos functioned well as a legible stamp for official documents and letters. Many compliments were given for creating a unique logo design that stands out against other regional directors within the sorority.

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