Practice Promotions

Physical Therapy Marketing & Design

Challenge: Designed and managed marketing and promotion material for print, web, and digital projects for over 80 physical therapy clients across the US and Canada. Produced over 7,161 products, typically exceeding client deadlines. Supervised and managed 4 design interns/new hires and guided them on the journey to helping clients achieve success through active patient numbers and conversions. Created informative and aesthetic internal learning products for the company, including manuals, presentations and more. 

Environment of marketing agency was focused on production art. High volume, high frequency production.

 

Role: Senior Visual Designer/Art Director

 

Results: Increased productivity by 20% over 4 years. Managed two initiatives in data driven digital design and email template design.

Solutions HPD Mockup.png
Solutions Physical Therapy homepage: 3,500 visitors with a one location practice within first month of redesign.
228 new and reactivated patients, and 26 appointment requests in one month.
Appalachian Physical Therapy mobile homepage: Won company designer mobile homepage contest.
Peak Performance Postcard: 29 confirmed activations after first month mailing out.
Johnston & Elevate Physical Therapy Postcard: Won company "new year, new you" insurance deductible postcard designer contest.
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Data Driven Digital Design Infographic: Infographic illustrating best practices in designing homepages that produce high conversion rates, backed by research and analytics.