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A Richmond Big Band Christmas

Brand & Promotional Design

 

Challenge: Contributed to the success of A Richmond Big Band Christmas by providing promotional materials and leading the direction of their branding. I was heavily involved with design, creative strategic planning, marketing, and media production.

 

Role: Visual Designer

 

Results: Successfully delivered several promotional materials that contributed to a sold out, one night show at the Byrd Theatre.

CONCEPTS

 

Client desired a logo that represented a big-band, holiday-themed experience without presenting images that reflected traditional holiday themes.

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Event logo and a visual identity guide was approved. Promotional materials were connected and assembled in preparation for the event.

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Event posters designed for digital and print use in promotion for the event. An alternative, simplified logo can be noticed in a few examples. An alternative logo left room for an event logo to remain consistent within its brand, without losing any detailed elements once scaled down.

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SIGNAGE

Name badges were designed for event staff and volunteers assisting during the day of the event. Each name badge was designed in a different color to correspond with each assistant's role, as "staff" or as a "volunteer".

SOCIAL ASSETS

 

Social media concepts were created to further promote the event. Platforms such as Twitter, Instagram, and Facebook were considered to ensure proper dimensions. One concept included a countdown towards the event, to further encourage followers to purchase tickets and attend the Richmond Big Band Christmas event. A template was made for the client to post an updated number reflecting the amount of days left before event day.